Sayma's Blog

Taking this marketing course has given me valuable insights into the foundations and strategies of successful marketing. Here are the five main points I learned and my reflections on each: Understanding Target Audiences One of the most important things I learned is how to identify and analyze a target audience. This helped me see how deeply marketers must understand customer needs, behaviors, and demographics before promoting any product. I now appreciate how crucial it is to tailor messages to the right group instead of trying to appeal to everyone. The 4 Ps of Marketing (Product, Price, Place, Promotion) Learning about the marketing mix gave me a solid framework to build marketing strategies. I liked how this concept connects product design, pricing strategy, distribution, and advertising in a practical way. It made me realize that successful marketing is about balancing all four areas, not just creating eye-catching ads. Branding and Positioning I found the branding less...

In the crowded world of marketing, storytelling is a powerful way to stand out. Fictional stories—when used creatively—can bring a brand’s message to life and connect emotionally with customers. Instead of just selling a product, you're inviting people into a world where your brand plays a meaningful role. A great example is Lush Cosmetics’ "Snow Fairy" campaign. Every winter, Lush brings back its limited-edition “Snow Fairy” line with a magical, fictional story about a sparkling pink fairy who spreads joy and sweetness. The campaign uses whimsical language, fantasy-style packaging, and playful visuals that transport customers into a fun, enchanted world. This fictional storytelling creates excitement and loyalty—customers look forward to the character’s return each year like a holiday tradition.