Sayma's Blog

This week in I learned about the different ways tariffs are implemented and how they can affect international trade. As someone who’s also diving into the world of marketing, especially digital and influencer-driven promotion, I started thinking about how tariffs can influence the popularity and accessibility of international products. One example that immediately came to mind is the global rise of Korean beauty products—or K-beauty. These items are constantly trending thanks to influencer marketing, but what happens when tariffs come into action. K-beauty has gone global, largely due to influencers showcasing products on TikTok, YouTube, and Instagram. Their honest reviews and tutorials quickly turn niche Korean skincare items into international must-haves. Tariffs are taxes placed on imported goods by a country’s government. They can be used to protect domestic industries, raise revenue, or respond to trade imbalances. While tariffs may seem like something only economists or policy-m...

This week in class, we learned about the retail positioning matrix in Chapter 16. This tool helps us compare different retailers based on price, quality, and product variety. I thought about how new popular sites like Temu and Shein compare to traditional stores like Walmart and TJ Maxx. Temu:  is a new player in the U.S. market, offering many products at very low prices. They are now trying to attract more premium brands to have a wider range of products. Temu is in the low-price, moderate-quality category, focusing on expanding its variety to appeal to more customers. Shein: is well-known in the fast-fashion industry, especially among young people. They offer trendy and affordable clothes and quickly respond to fashion trends. Shein is in the low-price, high-variety category, providing many products at competitive prices and maintaining a strong online presence. Walmart: is a retail giant known for its wide range of products and low prices. They target a broad audience, including...