Sayma's Blog

While studying Chapter 20 on Using Social Media and Mobile Marketing to Connect with Consumers, I learned how companies are creatively merging the digital and physical worlds to enhance customer experiences. One great example of this is IKEA's virtual furniture fitting tool, available through their IKEA Place app, which uses augmented reality (AR) to let customers visualize how furniture would look in their homes before making a purchase. Simply by using a smartphone or tablet, users can "place" virtual versions of IKEA products in their living rooms, bedrooms, or offices. This clever use of mobile marketing not only enhances the shopping experience but also leverages social media platforms to engage users. With the ability to share AR setups on social media, IKEA invites customers to showcase their creativity while spreading brand awareness. Through these innovative marketing efforts, IKEA is not just selling furniture – they are offering a more interactive and personali...

This week, I learned how brands use different strategies to attract customers. For example, Dossier promotes perfumes through influencer ads, offers bundle discounts, and sends email deals directly to shoppers. Each method works together to boost sales and build brand loyalty.

This week in I learned about the different ways tariffs are implemented and how they can affect international trade. As someone who’s also diving into the world of marketing, especially digital and influencer-driven promotion, I started thinking about how tariffs can influence the popularity and accessibility of international products. One example that immediately came to mind is the global rise of Korean beauty products—or K-beauty. These items are constantly trending thanks to influencer marketing, but what happens when tariffs come into action. K-beauty has gone global, largely due to influencers showcasing products on TikTok, YouTube, and Instagram. Their honest reviews and tutorials quickly turn niche Korean skincare items into international must-haves. Tariffs are taxes placed on imported goods by a country’s government. They can be used to protect domestic industries, raise revenue, or respond to trade imbalances. While tariffs may seem like something only economists or policy-m...

This week in class, we learned about the retail positioning matrix in Chapter 16. This tool helps us compare different retailers based on price, quality, and product variety. I thought about how new popular sites like Temu and Shein compare to traditional stores like Walmart and TJ Maxx. Temu:  is a new player in the U.S. market, offering many products at very low prices. They are now trying to attract more premium brands to have a wider range of products. Temu is in the low-price, moderate-quality category, focusing on expanding its variety to appeal to more customers. Shein: is well-known in the fast-fashion industry, especially among young people. They offer trendy and affordable clothes and quickly respond to fashion trends. Shein is in the low-price, high-variety category, providing many products at competitive prices and maintaining a strong online presence. Walmart: is a retail giant known for its wide range of products and low prices. They target a broad audience, including...