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Marketing Course Summary – Key Learnings and Reflections

Taking this marketing course has given me valuable insights into the foundations and strategies of successful marketing. Here are the five main points I learned and my reflections on each: Understanding Target Audiences One of the most important things I learned is how to identify and analyze a target audience. This helped me see how deeply marketers must understand customer needs, behaviors, and demographics before promoting any product. I now appreciate how crucial it is to tailor messages to the right group instead of trying to appeal to everyone. The 4 Ps of Marketing (Product, Price, Place, Promotion) Learning about the marketing mix gave me a solid framework to build marketing strategies. I liked how this concept connects product design, pricing strategy, distribution, and advertising in a practical way. It made me realize that successful marketing is about balancing all four areas, not just creating eye-catching ads. Branding and Positioning I found the branding less...
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The Role of Fiction in Building Emotional Marketing Campaigns

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In the crowded world of marketing, storytelling is a powerful way to stand out. Fictional stories—when used creatively—can bring a brand’s message to life and connect emotionally with customers. Instead of just selling a product, you're inviting people into a world where your brand plays a meaningful role. A great example is Lush Cosmetics’ "Snow Fairy" campaign. Every winter, Lush brings back its limited-edition “Snow Fairy” line with a magical, fictional story about a sparkling pink fairy who spreads joy and sweetness. The campaign uses whimsical language, fantasy-style packaging, and playful visuals that transport customers into a fun, enchanted world. This fictional storytelling creates excitement and loyalty—customers look forward to the character’s return each year like a holiday tradition.
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How IKEA's Virtual Furniture Fitting is Revolutionizing Shopping Through Social Media and Mobile Marketing

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While studying Chapter 20 on Using Social Media and Mobile Marketing to Connect with Consumers, I learned how companies are creatively merging the digital and physical worlds to enhance customer experiences. One great example of this is IKEA's virtual furniture fitting tool, available through their IKEA Place app, which uses augmented reality (AR) to let customers visualize how furniture would look in their homes before making a purchase. Simply by using a smartphone or tablet, users can "place" virtual versions of IKEA products in their living rooms, bedrooms, or offices. This clever use of mobile marketing not only enhances the shopping experience but also leverages social media platforms to engage users. With the ability to share AR setups on social media, IKEA invites customers to showcase their creativity while spreading brand awareness. Through these innovative marketing efforts, IKEA is not just selling furniture – they are offering a more interactive and personali...
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How Fragrance Brands Reaches Audiences

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This week, I learned how brands use different strategies to attract customers. For example, Dossier promotes perfumes through influencer ads, offers bundle discounts, and sends email deals directly to shoppers. Each method works together to boost sales and build brand loyalty.
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How Tariffs Impact the Global Popularity of Korean Beauty Products in the Age of Influencer Marketing

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This week in I learned about the different ways tariffs are implemented and how they can affect international trade. As someone who’s also diving into the world of marketing, especially digital and influencer-driven promotion, I started thinking about how tariffs can influence the popularity and accessibility of international products. One example that immediately came to mind is the global rise of Korean beauty products—or K-beauty. These items are constantly trending thanks to influencer marketing, but what happens when tariffs come into action. K-beauty has gone global, largely due to influencers showcasing products on TikTok, YouTube, and Instagram. Their honest reviews and tutorials quickly turn niche Korean skincare items into international must-haves. Tariffs are taxes placed on imported goods by a country’s government. They can be used to protect domestic industries, raise revenue, or respond to trade imbalances. While tariffs may seem like something only economists or policy-m...
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Understanding the Retail Positioning Matrix: Temu, Shein, Walmart, and TJ Maxx

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This week in class, we learned about the retail positioning matrix in Chapter 16. This tool helps us compare different retailers based on price, quality, and product variety. I thought about how new popular sites like Temu and Shein compare to traditional stores like Walmart and TJ Maxx. Temu:  is a new player in the U.S. market, offering many products at very low prices. They are now trying to attract more premium brands to have a wider range of products. Temu is in the low-price, moderate-quality category, focusing on expanding its variety to appeal to more customers. Shein: is well-known in the fast-fashion industry, especially among young people. They offer trendy and affordable clothes and quickly respond to fashion trends. Shein is in the low-price, high-variety category, providing many products at competitive prices and maintaining a strong online presence. Walmart: is a retail giant known for its wide range of products and low prices. They target a broad audience, including...
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Discovering Sephora: A Successful Marketing Channel Strategy

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Sephora is a popular beauty store that has made shopping for beauty products so easy and enjoyable. They have physical stores where you can see, touch, and try different products, and beauty experts help you choose what’s best for you. This makes it fun to shop and learn about new products. But what I find especially interesting is how Sephora also has a strong online presence. You can shop for beauty products on their website or app, and they offer detailed product descriptions, reviews, and even makeup tutorials to guide you. They also make it easy to buy online and pick up in store if you don’t want to wait for delivery. Sephora uses social media like Instagram and YouTube to share beauty tips, product reviews, and promotions. It’s amazing how they connect with customers through influencers and real people, making the whole shopping experience feel more personal.
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